An email newsletter is, indeed, a more personal space, and thus more precious in tone than the busy streets of “social media.” It’s like coming into my house, invited more or less.

This thinking, though, is something interesting as well: being invited to tour someone else’s website as metaphoric museum house. It’s personal like calling on a neighbor.

It reminds me Meow Wolf, in Santa Fe. I haven’t thought of that in a long time, but it was amazing. It’s a real life, surreal dream land: there’s a dryer, that when open is a tunnel to another set of rooms. It’s all like that.

Websites can be like that too.