Michael Cote, digital transformation specialist at VMWare, highlighted some of the methods software companies are using to create applications that are more in-tune with their users’ needs. This is enhanced when development teams are able to monitor user data and use it to make decisions about enhancing their products.

“If you’re given weekly data, you can start to make very strategic decisions, like stopping a feature no one uses or adding a new feature … a study some time ago found people only use a third or less of the features in any given software. If two-thirds of the app layer are things no one uses or cares about, that’s a tremendous waste, and developers can start paying attention to that third of data we’re using.”

🔗 Managing Data To Drive Competitive Advantage