The reality is that Tumblr is almost certainly a big money loser: the app was earning about $13 million in revenue on expenses of about $25 million when Yahoo acquired the blogging platform/social network in 2013, and while that is not necessarily reflective of how much the service might generate today (although it probably is — more on this in a moment), it is not hard to imagine that the risks outweighed the rewards for Verizon. stratechery.com/2018/tumb…